Le Baking Club Enrollment Starts Sept. 21st - 4 DAYS ONLY! Find out more!
Le Baking Club Enrollment Starts Sept. 21st - 4 DAYS ONLY! Find out more!
ROLE: Content & Social Media Assistant
Part-Time | Remote | Freelance Contractor
Reports to: Content Strategy Lead + Molly
If interested in applying, please fill out this Google Form and we’ll be in touch!
About the Brand
Molly J. Wilk is a professional pastry chef based in Versailles, France, and founder of Le Baking Club — a global online membership teaching French pastry techniques.
The brand sits at the intersection of:
We are hiring someone to fully own the execution of social media content.
ROLE OVERVIEW
You will be responsible for executing the brand’s content vision across all platforms.
This includes:
Editing all short-form content
Designing carousels and story slides
Writing captions
Posting and scheduling
Managing community engagement
Tracking analytics
Reporting performance
You will be working with a content strategy and operations manager who is responsible for the overall content strategy for the brand. So, this role is heavily focused on content execution while owning the social media part of the brand, bringing your own touch of creativity and knowledge, and being a part of a fun brand. Psst – you’d better like baking!
RESPONSIBILITIES
1️ Content Editing & Production
Organize and manage media library
You must be able to turn raw footage into engaging content independently.
2️ Caption Writing & Publishing
Write compelling captions aligned with brand voice
Include strong CTAs
Optimize for saves, shares, clicks, and SEO
Format captions cleanly (spacing, structure)
Upload and schedule posts
Tag brands and geotag appropriately
3️ Analytics & Optimization
Update links in bio + highlights as needed for launches and seasonality
Track weekly and monthly performance metrics:
Reach
Saves
Shares
Watch time
Website clicks
Follower growth
Suggest tactical improvements
Present a short weekly and monthly performance report
Keep an eye on social media trends and patterns to continuously improve our approach/take
You should understand:
Why something performed
How to recreate that success and what needs to improve
4️ Community Management
Respond to comments on Instagram
Regularly post to Facebook groups and respond to comments
Flag important partnership or PR messages
Keep a running list of possible partnerships
Engage strategically with aligned accounts
Maintain brand tone in all communication
5 Manage Affiliate Platforms
Proactively post affiliate links when necessary
Add affiliate links to ShopMy and the website
6 Collaborate with a Strategy Lead️ Collaboration with Strategy Lead
You will work alongside a Content Strategy Lead who:
Plans launches
Develops content calendars
Analyzes macro growth trends
Identifies collaborations
Drives traffic strategy
IDEAL CANDIDATE
You:
Are US or France/Europe based
Have managed a content-heavy brand before
Understand food/recipe and lifestyle content deeply (bonus, if you love to bake!)
Are strong at editing vertical video
Are confident writing persuasive (and fun!) captions
Understand content performance metrics
Work independently and efficiently without constant direction
Care about aesthetic detail
Are organized, a hardworker, and proactive
Are proficient in working with Canva and the video editing platform of your choice
Bonus:
Experience with education-based or baking brands
If you’re located in Ile de France and can help with filming social
Has experience with online course or product launches
Familiarity with French or European lifestyle content
Commitment
10-15 hours per week (2-3 hours/day), expect to edit 4-5 reels per week + posting/engagement
Ongoing role
Long-term growth potential
Compensation
Monthly retainer preferred (based on experience)
